Erika Tham Shares ‘Shh’ Music Video
American singer and songwriter Erika Tham has just shared the official music video for her latest single Shh, a super smooth piece of Contemporary R&B music.
Co-written with GRAMMY-nominated producers Deion Gill (Kelly Rowland,
Miguel, Playboi Carti, Usher) and Major Myjah (Chris Brown, J.Cole, Ty
Dolla $ign), the tongue-in-cheek track demonstrates Erika’s lyrical wit
and seductive flow as she puts every mansplaining fuckboy firmly in
their place. What I like the most about the song is its warm, sensual atmosphere and how it has a memorable blend of traditional Asian sounds with modern
pop/r&b elements, featuring an infectious trap-infused beat.
Its striking music video, directed by Patrick Wilcox, beautifully pairs the sensuality of the melodies with somewhat of a horror backdrop. Check it out below!
Speaking about the song, Erika Tham said,
‘Shhh’ came together off the back of a joke made during a writing session. I remember talking to Deion Gill and Major Myjah, and I said ‘you know when someone’s cute, until they open their mouth and ruin it?’ It’s a fun, feminine, and coquettish song that was equally as fun to make. When it came to writing the verses, I wanted to pay homage to the sassy, unapologetic pop stars of the ‘90s. The line ‘your daddy’s black card don’t impress me much’ was inspired by Shania Twain’s iconic ‘Don’t Impress Me Much’ but with a twist and subject matter that felt authentic and relatable to my real life and so many other women. The rest of the song is honestly just the result of three friends talking shit and gassing each other up.
On the video, she adds,
Patrick and I juxtaposed the fantasy and glamour of cabaret with somewhat of a horror backdrop. We felt the contrast fit the mood and mysterious energy of the song.