The Lumineers Share Video For ‘It Wasn’t Easy To Be Happy For You’
The Lumineers are back with the next instalment from their upcoming full-length visual album III, out 13th September on Decca/Dualtone. The band has shared the video for their new track It Wasn’t Easy To Be Happy For You, the first song taken from the album’s second chapter, Junior Sparks. I am loving this song guys and the video is quite a beauty!

The video, directed by Kevin Phillips stars Charlie Tahan and Emily Kimball and tells the story of Junior's first love and heartbreak. Check it out below!




Speaking about the song/video lead vocalist Wes Schultz said, 
We try to speak kindly after a breakup, but sometimes the truth is a different story. This is the introduction to Junior Sparks, through his eyes and first-love heartbreak

The new album is a cinematic narrative told in three chapters, with the songs from each chapter focusing on one primary character from the three generations of the fictional Sparks Family. Each chapter will be released as an audio EP within the full-length album. Songs and videos from Chapter I, Gloria Sparks were released this past spring, and It Wasn’t Easy To Be Happy For You marks the first release from the second chapter Junior Sparks, the grandson of the aforementioned Gloria. Chapter III will revolve around Gloria’s son, Jimmy Sparks.

‘Leader Of The Landslide’ the next song from Junior Sparks will be released on August 2 with a video for it coming August 5, and the chapter’s third song ‘Left For Denver’ will be available on August 16 with the video coming August 19. All the videos for III are directed by Kevin Phillips and produced by Neighborhood Watch.