Lots Holloway Premieres ‘World’s On Fire’ Video
Rising singer-songwriter and multi-instrumentalist Lots Holloway has unveiled the official music video for her debut single, World’s On Fire, available on Why I? Records via Absolute. With stunning vocals, intelligent lyricism and a catchy hook, World’s On Fire is the perfect introduction to this exciting new artist. Despite its obvious pop qualities, Holloway’s lyrics still carry real weight, exploring the issues and pitfalls faced by her generation and tying it in with a feeling of togetherness, determination and empowerment.

Lots said,
I wrote it back in the summer of 2016 when a lot of strange and sad things were happening. Brexit, the Orlando shooting, the Bastille Day attack, the US presidential battle, the refugee crisis and the on going war in Syria, to name just a few. The song wasn’t inspired by any particular event, but more the amalgamation of them as a whole, it’s an observation of the world in which we’ve found ourselves.

The accompanying video showcases this underlying political voice, with Holloway performing behind a backdrop of news clips and topical footage. She adds,
It’s a direct reflection of the lyrics. I wanted to show examples of the chaos I speak about in the song.  We shot the video in an old farm building with no heating and at one point it was below 0 degrees. You’ll see just how cold it was from how visible my breath is in some of the shots.