Loreen Shares New Single ‘Is It Love’
Swedish Eurovision queen Loreen shares her brand new single Is It Love, a captivating electro-pop song out now via Universal Music.
Produced by Swedish producer and songwriter Rami Yacoub (Ariana Grande, Madonna, Lady Gaga), Is It Love finds Loreen singing about wanting to seek clarity when faced with a love that's very deep but confusing at the same time. This message is beautifully conveyed through Loreen's powerhouse vocals which soar effortlessly over the infectious electro-pop production. An engaging and enthralling anthem about the duality in love, how there's no light without darkness, no clarity without distortion and no love without pain. All this wrapped around an eastern-infused sonority with cool guitar plucks, groovy rhythms and melodies that create an overall danceable, feel-good atmosphere packed with raw emotion. Check it out below!
Loreen says:
“Is It Love” was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion. It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important. And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.