Cassia Share New Single ‘Vitamins’
British band Cassia, consisting of Rob Ellis - lead vocals/guitar, Lou Cotterill - bass and Jake Leff - drums, have just shared their brand new single Vitamins, the latest single to be taken from their forthcoming EP, Magnifier.
I am really enjoying Rob Ellis's effortless vocal delivery which glides naturally over the warm indie-pop production, instantly connecting the listener to their relatable storytelling. Vitamins is a song about being in a long distance relationship and relying on scheduled calls to get through the day. This message is wrapped around a smooth and indie-pop production with catchy guitars and steady percussion creating an overall feel-good, laid-back atmosphere perfect for a relaxing day at home.
Speaking about the song, lead singer Rob Ellis explains,
it's about being in a long distance relationship and the weirdly scheduled calls that become an unmissable fix, almost like a drug. The distance can bring up all kinds of uncertainties and fears but knowing the next call isn't far away is like a vitamin boost that you need to get through the day, like a good berocca!
In tandem with the release, the band have shared a brilliant and personal animated lyric video, created by London based designer Cameron JL West (who has previously worked with artists including Sports Team, Everything Everything and Alfie Templeman). Rob further explains,
we feel like we've had such a crazy journey over the past couple of years. The band has taken us to so many places, and through countless experiences with amazing people. We wanted to fill the video with the moments that we feel mark the different chapters best, from venues in Macclesfield where we played our first ever gigs, to memories on tour and also some of our favourite spots in Berlin (where we're living now). We hope that all the people who have been with us along the way can take something from it.
Check it out below!