Butterfly Ali Shares New Single ‘Pray For ‘Em’

Los Angeles-based artist Butterfly Ali has just shared his brand new single Pray For 'Em, a groove-filled R&B jam.

Produced by the renowned Sam Barsh (Kendrick Lamar, Logic, Anderson .Paak, Aloe Blacc), Pray For ‘Em sees Butterfly Ali continue his fresh and breezy aesthetic on this bright and powerful new release about the heavy resurgence of racism. I am really enjoying Butterfly Ali's lush, soulful vocals and how passionate his delivery is, soaring effortlessly over the funk and soul-infused R&B production with memorable horns and tons of groove.

Speaking about the song, Butterfly Ali said,

Pray For ‘Em came about from the racial climate we have always been in & have recently seen a heavy resurgence of. I couldn’t quite figure out the right way to speak my thoughts on the topic, so I put my thoughts into this song. The song is truly just my inner voice & internal monologue seeing all that is going on around me, experiencing it, and also having faith and hope for progression. Loved being able to couple such a heavy message with a fantastic producer and musician Sam Barsh. He really understands strong storytelling through instrumentation, while honoring my soul/funk stylings. Coupling our worlds really brought a relatability sonically to the song.

This gem is accompanied by a stunning music video, directed by Austin Hughes, which features Butterfly Ali's family and shares a message of peace and tranquility in his own non-racial paradise. Check it out below!

Speaking about the music video,  Butterfly Ali said,

With this music video I wanted to take all of the inner thoughts I’ve been having during this climate and resurgence of many already in place systemic racial issues, and paint the aspiring picture of a peaceful, beautiful, non racist, world. It was such a blessing being able to feature my family in this music video. These visuals of my family represent the unity, love, & support that we as people are capable of having for one another. The female dancer represents the beauty, peace, and serenity that sometimes comes before the storm of agony, fear, and fight. All of these expressions are the internal colors of each and every one of us, which proves that we are all alike no matter the color of our skin. I need to judge someone for looking, speaking, or believing differently than you will get us nowhere. The director and editor, Austin Hughes, really brought an extremely beautiful aesthetic and eye to the visual. Having different temperatures and color represent different moods and expressions. Really assisting in bringing a sense of calmness and power to the visuals.