The King’s Parade Share ‘How Long?’ Music Video
Acclaimed London soulful-pop quartet The King’s Parade have just shared the visuals for their latest single How Long?, the second single to be lifted from their upcoming debut album.

I am really enjoying the groovy guitar riffs, punchy drums and powerful vocals of this feel-good piece of alt-soul music and it is now paired with a captivating music video that beautifully embodies the song's energy. The feel-good, home-brewed music video, produced by Clipstone Productions, was shot in lockdown and depicts chaos at rehearsal. Check it out below!

Speaking about the video, front-man Olly said,
We had this idea of a rehearsal that’s constantly going wrong, where I desperately try to get things back to normal despite a series of surreal interventions. We filmed it as a one shot, so as well as the action on camera it was absolute carnage behind the scenes, with people running on and off set, building drum kits, taking them away, moving different props into place and switching characters!