JONES Shares New Single ‘Giving It Up’

JONES, the moniker of British singer and songwriter Cherie Jones-Mattis, is back with a lovely new single titled Giving It Up, a sultry soulful pop belter.

I am really enjoying JONES' golden vocals and how they flow effortlessly over the captivating Contemporary R&B production. JONES' vocals are so commanding and instantly draw the attention of the listener to her lovely storytelling. Giving It Up has such an effortless touch and I am really enjoying its anthemic, feel-good atmosphere that makes me think of those joyous, long summer days.

To accompany the release, JONES has shared its official music video, directed by Nina Ljeti, which focuses on JONES looking elegant and stylish on a beachfront location. Her performance is complemented by a succession of striking images. The visuals chart the natural beauty of how a variety of types of weather impacts upon the coast, from hazy sunshine to sweeping clouds to sudden strikes of lightning. Check it out below!

Speaking about the song, JONES said,