James Vickery Releases ‘Pressure’ Music Video
Ahead of the release of his highly anticipated EP Overture on March 25th, rising British R&B artist James Vickery has just unveiled the captivating music video for his gorgeous single Pressure (with SG Lewis). I am loving his distinctive and soulful vocals and the song instantly put me in a good mood!
Directed by Cameron Turnbull and produced by Lizzie Roderick of MDRNLOVE, this is a playful video that shows Vickery at his optimum. Check it out below!
Speaking about the video, director Cameron Turnbull says,
The track had already been out and doing well for a while so it was important for me to try and match the energy and impact that the audience were expecting. It was a great video to create; we smashed through loads of set-ups in the studio over one day, but I think the high energy from that is ultimately reflected in the cut. As with most of my videos we tend to be quite ambitious with what we've got, with a lot of DIY solutions involved, they've miraculously worked so far and I think attacking them ambitiously is a lot more fun.