Jordan Mackampa Unveils ‘What Am I’ Music Video
London-based soul singer and songwriter Jordan Mackampa has just unveiled the official music video for his infectious single What Am I. The Tom Ewbank-directed music video was filmed in London and has a vintage feel by featuring classic TVs and old school news broadcasters (played by Jordan). Jordan surfs the TV searching for answers on how to live in this chaotic world. The performance is filmed on a modern, styled set bringing us back to now. Check it out below!




I am really enjoying the song's smooth production which sounds very natural and effortless. Loving the lush strings and intricate acoustic guitar melodies intertwined with steady drums and perfectly backing Jordan's soulful vocals.

Speaking on the track, Jordan said,
What Am I is a modern take on Marvin Gaye’s classic ‘What’s Going On’, highlighting the state of the world right now, from multiple wars in different territories; how the earth is dying, to the border control problem & how it’s been dealt with. It’s a lot of ‘hopes and prayers’, changing of display pictures to blue, but all trickling down to a stop soon after, as it’s no longer in the forefront of the media.

I wrote this song in the mindset of how I need to do more but don’t know how because I am only one man, trying his best to make change within the means available.