ISA Unveils New Single ‘Craving’
Swedish 20-year-old pop artist and songwriter ISA has just unveiled her infectious new single Craving, out now on her own label Licious Music. I am completely in love with her lush, wamr vocals which soar over the electronic production and perfectly convey the emotion of the lyrics.
Craving, a song about struggling in an unhealthy relationship, is packed with great melodies and combines the catchy hooks of pop music with the soulful emotion of R&B. The song carries a graceful melody combined with an airy, modern soundscape and ISA’s playful vocals, taking influence from artists such as Ariana Grande and Rita Ora. It's a great song for the radios and to dance to! Watch the dance visuals below!
Speaking about the song ISA said,
Most people knows how hard it is to act rationally in relationships. ‘Craving’ interprets the dilemma in trying to resist the attraction of a person who adversely affects one's life, while it’s so insanely magical to be near him or her for the moment. The song is about losing yourself in a destructive relationship and pending between these emotions.
Craving is ISA's final single before the debut album that is planned in April on her own record label Licious Music.