MASUMI unveils powerful music video for ‘Run Baby, Run’
Japanese singer-songwriter MASUMI has just unveiled a powerful music video for her latest single Run Baby, Run. Directed by film-maker Loic Zimmermann (Ghost in the Shell, Guardians of the Galaxy, Harry Potter, True Grit..), the music video brought the song to life in a powerful way. Run Baby, Run touches on the duality of life, empowering people to use their strength to rise above fear and give hope to those going through dark times. Watch it below!

Speaking about the video MASUMI said,
I had a vivid vision in my head, how I wanted the Astronaut to portray the stranger I met who breathed motivation back into me.
Run Baby, Run was inspired by a dark time in her life. The song aims to awaken the warrior within each of us to overcome the fear and empower our authentic selves.

Speaking about the song, she explains:
In 2016, I received a life changing offer to be managed by a prestigious management team in Tokyo, Japan. I decided to walk away from this career-defining moment and chose to remain in the states to explore possibilities that were more aligned with the artist I wanted to grow into. But that brought a long depression and self doubt. I was confused if I made the right choice. A stranger popped in my life during that time and left me a message to “live with urgency” because “time is running out”. It was my 2nd awakening since the earthquake.