Matt Cardle premieres ‘Desire’ music video
Matt Cardle has just premiered the official music video for his brand new single, Desire, taken from his upcoming 4th studio album, due out on April 27th on Sony Music. Loving this electronic, hook laden track. Watch the visuals below!

Matt has reinvented his sound on Time To Be Alive, fusing electronica, gospel, rock and soul. The lyrics are all personal observations on addiction, redemption, atonement and eventual contentment. It’s a collection that will surprise, and one Matt is incredibly proud of.

Producer Jim Eliot was chosen by Matt to help him translate these intimate songs into an electronic, soulful album, which was primarily recorded at Jim’s Hay-on-Wye studio, and at Sarm Studios in London.

Matt grew up on a steady diet of heavy metal (Rage Against the Machine, Korn) but also admits to a love of Katy Perry, Lady GaGa and the late Michael Jackson. His platinum-selling debut Letters was released in 2011, followed by The Fire (2012). Both albums went top ten while Porcelain debuted at 11 driven by the Melanie C duet Loving You.