The Pale White release video for new single "Loveless"
Having recently released their new single Loveless, which picked up Spotify New Music Friday support and a plethora of radio plays and online support, emerging Newcastle indie-rock trio, The Pale White today reveal the bombastic video to accompany the single.
Speaking about the video, Adam says
The video stars actor Josh Dylan and is directed by Thomas Davis. It follows someone who is trapped in a mental state that they are desperate to break out from, but the grass isn't always greener on the other side. It loosely follows some of the lyrical themes within the song and is also shot in the same space as the artwork for the single.Loveless was produced by John Martindale and the band at Blank Studios. It's the follow up to their eponymous EP which was released in September through Ignition 45's and featured singles Downer, Reaction and Turn It Around.