On-the-rise singer-songwriter Sam Way has premiered the official music video for his brand new single Share Your Stone. This is a deeply personal song to Sam that starts in earnest tenderness and moves through to a soaring 'Coldplay-esque' chorus that is driven, uplifting and catchy. Ultimately though, the accomplished production aside, it's the sentiment that shines through, the simple offer to help share anothers pain.

The music video for Share Your Stone was shot and directed by up and coming filmmaker Andrew Richardson and explores the sentiment of the song from a slightly different angle, you can't help smile as you watch Sam walking around some of East London most recognisable streets trying to spread a little light.  Watch it below!

Brittle, vulnerable and heartbreakingly beautiful, the new release is at once intimate and anthemic as Sam wraps his tender voice around five tracks. Accompanied by piano, acoustic guitar, live drums and a string quartet, Sam tells tales of love and loss like a master craftsman.

Produced at Cafe Music Studios (Brian Eno, Coldplay, Imogen Heap) with Cherif Hashizume, and mastered by chart topping classical composer Edward Abela, Way has created a rich, emotive sound that draws you in as much as it makes you think.  

Sam has been a hot  tip for 2017 by many who have been dazzled by his heartfelt, yearning compositions.

You may already know his face from his other career, Sam is one of the UK’s top male models, starring in campaigns for brands such as Chanel, Tommy Hilfiger and Diesel, but music is his passion and his ultimate goal.

The self-taught Devon-born, London-based artist has collaborated with the likes of William Baker (the creative director behind videos for Rihanna, Outkast and Kylie Minogue), Matt Henry (Olivier Award-winning singer/actor) and record producer Moghul Veyron.

Reflecting on his forthcoming release, he says:
The album is called Archetype for a few reasons. I was wondering how to frame all the work together under one title as I was absentmindedly reading the metro on the tube. I can’t remember the wider context of the article but the word jumped out at me from the page.

I let the word sit in me, and it made me ask some questions about what it meant to be an ‘archetype’, and if indeed I was one. I know where I came from; for 10 years my life in the arts was in fashion and I found music, as I pursue it now, quite late really. When I did, I began some sort of transformation – a deeply personal one, something that’s still happening now - into some sort of hybrid, bridging two worlds.

The songs on this album came together throughout 2016.  A lot changed for me that year and yet I saw myself telling the same stories. I came to see these songs as embodiments of my archetypes, the sides of myself, often conflicting, that live within me. But these stories weren't  just my own, they were explorations into the human condition, they were other peoples too.

For the enquiry this word drew me into, Archetype seemed a fitting title and coincidentally,  infers some connection to my debut EP, Architect. Funny that.