Electronic-pop artist PRIME has premiered the official music video for his brand new single Poison. The song is a stunning high-energy electro-pop track, heavy on synths with infectious melodies, great lyrics and somewhat of an anthemic vibe to it! Poison is beautifully produced and will get you dancing for sure!

The music video was directed by Kristina Lomboy (KOLL) & PRIME and features 2 barely clothed dancers/performers Rami Shafi and Thryn Saxon who add even more emotion to the song. Check it out below!

Talking about the song PRIME explains,
Poison depicts a man’s unexpected vulnerability and submission to falling in love, as it infects him and destroys his protective exterior.
PRIME is of Filipino, Spanish, Chinese, and Indian descent. Born in the Philippines and raised in New York City, he has always believed that the world holds music as its common language. PRIME began singing at age 3 and playing the piano at age 7. His natural talent got him enlisted in many musicals throughout his youth, culminating in his admission to the acclaimed LaGuardia High School of Performing Arts. After high school, PRIME attended college for Multimedia Arts in preparation for pursuing his dream. He then devoted his full energy to songwriting, music production, and the visual aesthetics that would best illustrate PRIME’s sound and lifestyle.

PRIME's songs hold listeners rapt with its blend of edgy pop tunes, high-energy beats, and heartfelt ballads. His soulful voice brims with honesty, inviting listeners to follow him on his journey. PRIME's eclectic musical taste spans pop, rock, R&B, electronic, and dance music; a taste of each can be heard in his songs.