Be The Bear Unveils New Single ‘Mermaid’

Emerging Swedish pop singer, songwriter and producer Be The Bear has just unveiled her vibrant new single Mermaid, out on her own Gothenburg-based record label Loud Attic Records.

Be The Bear Unveils New Single ‘Mermaid’
I am really enjoying the infectious driving beat in this piece of indie/electro-pop music and her distinctive vocals make the song incredibly memorable. Loving those electronic elements and shimmering synths. Be The Bear's sound is a mix of elements of indie-rock, electro-pop, and electronica and Mermaid perfectly embodies that sound. Its meaningful lyrics of support were originally written for a friend who was going through a dark time but it's really a love song to anyone who struggles with mental illness. By releasing during Mental Health Awareness month, Christina hopes that her new single will help to erase the stigma surrounding mental illness. Check it out below!

Christina explains that the title Mermaid comes from,
the imagery from H.C. Andersen’s Danish folktale, the original Little Mermaid. Did you know, in the original story she sacrificed herself for love, and ended up becoming a whisper on the wind? Mermaids don’t have eternal souls, but she finds out how she can acquire one, and spends 300 years doing good deeds with other ‘Daughters of the Air.’
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