The Ninth Wave reveal video for new single ‘Half Pure’

The Ninth Wave reveal video for new single ‘Half Pure’
Hey guys! I've got a gem for you today! Scottish band The Ninth Wave have just revealed the arresting video for their highly infectious new single Half Pure which is out now on Distiller Records. The music video was directed by Rianne White (The Proclaimers, Young Fathers) and showcases a morbid reimagining of a Victoria’s Secret show, incorporating elements of classic ’90s anti-fur campaigns and Alexander McQueen’s iconic runways. The concept is inspired by deploration of the consumerist, superficial nature of modern society and how overwhelming it can be to live in a plastic World War III. Watch it below!

Speaking about the video, the band say,
The video portrays the result of answering to the expectations set by the vain society we are all a part of.
The Ninth Wave will play the below live dates, with more to be announced in 2019.

09/02 Rough Trade, Bristol (with whenyoung)
10/02 The Deaf Institute, Manchester (with whenyoung)
13/02 Electrowerkz, London (with whenyoung)
16/02 SSE Hydro, Glasgow (with CHVRCHES)
07/03 Arlene’s Grocery, New York City
08/03 Berlin, New York City
09/03 Arlene’s Grocery, New York City
10/03 - 17/03 SxSW, Austin, Texas
05/05 Stag & Dagger Festival, Glasgow (with Ratboys, Dream Wife and more)
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