The Ninth Wave reveal video for new single ‘Half Pure’

The Ninth Wave reveal video for new single ‘Half Pure’
Hey guys! I've got a gem for you today! Scottish band The Ninth Wave have just revealed the arresting video for their highly infectious new single Half Pure which is out now on Distiller Records. The music video was directed by Rianne White (The Proclaimers, Young Fathers) and showcases a morbid reimagining of a Victoria’s Secret show, incorporating elements of classic ’90s anti-fur campaigns and Alexander McQueen’s iconic runways. The concept is inspired by deploration of the consumerist, superficial nature of modern society and how overwhelming it can be to live in a plastic World War III. Watch it below!