Formation Premiere ‘A Friend’ Music Video

Formation Premiere ‘A Friend’ Music Video
London quintet Formation have released the official music video for their new single, A Friend. This song is taken from their upcoming debut album, Look At The Powerful People, set to arrive on March 24th on Meno Records/Warner Bros. Loving this pop tune guys! A highly energetic tune with gorgeous synth works with a psychedelic vibe to it. Will Ritson says,
‘A Friend’ kicks off with pummelling immediacy; lyrics that read like age-old maxims are spat out, while bleeps and ticks of percussion misdirect you. It’s all ducking and weaving, building and growing…Snapshot moments of space allow you seconds of relief before the song dives into its anthemic resolution. “And when I’m alone you are my only friend,” it screams, hitting you right where it matters most.. This is reflected perfectly in the music video, directed by Davis Silas, where the drama of the music is taken to visual extremes. It becomes a twisted, violent dance that transcends the line between lover and enemy, protagonist and belligerent. The narrative is as passionate and relentless, choosing to reference key lyrics at the right moment. All contained on a rolling tube carriage, but who knows where it’s going?



Formation will take their collective power on tour to play the following dates:

March

20th – Brighton, Green Store Door
21st – London, XOYO
22nd – Bristol, The Exchange
24th – Manchester, Night and Day
25th – Leeds, Brudenell Social Club (games room)
29th – Brussels, AB Club
30th – Amsterdam, Paradiso Small Room
31st – Hamburg, Prinzenbar

April

1st – Berlin, Kantine am Berghain
4th – Zurich, Mascotte
5th – Milan, Tunnel Club
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