ABBA Return


World’s favourite pop act teaming up with Simon Fuller and Universal Music Group to launch new digital experience!

Nearly 35 years after their last public performance together, the members of ABBA are preparing to give their fans around the world what millions of them have long dreamed of but considered impossible: a new entertainment experience.

World-renowned entertainment entrepreneur Simon Fuller, the members of ABBA, and Universal Music Group are partnering together in a groundbreaking venture that will utilize the very latest in digital and virtual reality technology. The aim is to create an original entertainment experience with the Swedish Pop Superstars, which will enable a new generation of fans to see, hear, and feel ABBA in a way previously unimagined.

The collaboration with the four members of ABBA, who first formed in Stockholm in 1972 and who remain among the most iconic and enduring talents in the world, marks a key moment to fully realize the possibilities of virtual reality ahead of the curve - and in the process transform the face of popular entertainment.

The members of ABBA will be involved throughout the creative process maintaining the authenticity and integrity of the band's original vision within this exciting new realm of entertainment possibilities. 

Further details about this collaboration are to be announced in 2017. What can it be? A Game? A new type of concert? Any guesses?
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